Thursday, November 19, 2009

New Apple Store

The new Apple store on the upper West Side is a glass envelope that looks like this:

I'm seeing some blatant religious iconography here. Have they outed themselves as a new religion yet, or are they letting temples like this do the talking? Mainly I think its just that glowing apple in the sky, it reminds me of the glowing Grail in the sky in Monty Python and the..., which is pretty secular for a religious touchstone, but highly appropriate for Apple: they provide metaphysical awe for nerds.

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